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Calvin Klein Collection campaign 1987


An iconic Calvin Klein ad

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An iconic Calvin Klein ad poster from the 1980s NGC:Bruce Weber

An iconic Calvin Klein ad poster from the 1980’s

With one photograph, Olympian pole vaulter Tom Hintnaus becomes Calvin Klein’s very first underwear model and helps to spark a craze that has fans ransacking bus shelters to steal the posters. The prototypical ‘viral campaign’ sells three million pairs of briefs in just three weeks

Bruce Weber


Archiviato in:Calvin Klein, PHOTO COLOR, Tom Hintnaus Tagged: 80's, Bruce Weber, Calvin Klein, Vintage

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